Like color and logo, typography helps maintain brand consistency.  To help ensure all our communication efforts are consistent we use a select set of typefaces.

Official Typeface

  • Optima – Embedded in our logo. Instances in which we use Optima: large signage, facilities signage, event announcements, official stationery. Not meant for body text, but for headers and titles. 

Digital and Print Typefaces

AvenirNext Pro

Headings and Graphic Elements

ABCDEFG

HIJKLMNO

PQRSTUV

WXYZ

1234567890

Avenir Next Pro is used throughout the site and online material in headings, navigation, call-outs, and graphical elements.  There are various weights that we use, including light, regular and bold depending on the application.

You can purchase a license for Avenir Next Pro at https://www.myfonts.com/fonts/linotype/avenir-next-pro/.

If you do not have access to AvenirNext Pro, as an alternative you can use Bold or Light versions of Helvetica Neue, see below.

Helvetica Neue

Body and main content.

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890

Helvetica Neue is used for all main content throughout the site. Helvetica Neue (or you can use Helvetica if you do not have Helvetica Neue) is a default font on most computers and within Google Docs.


Print Primary Body Font

  • Adobe Garamond – A serif typeface. Very readable, conservative yet elegant. Also standard for body text. Gives document a conservative, official look. Reserved for large, high-profile external documents, such as the Annual Report.

*In some instances, other fonts will be used depending on the project, e.g. Performing Arts posters.