Like color and logo, typography helps maintain brand consistency. To help ensure all our communication efforts are consistent we use a select set of typefaces.
PCC uses slightly different typefaces for digital and print.
Digital fonts are primarily for web purposes. These fonts are declared in a stylesheet for the website and other web applications by default, so in most cases you won’t need to download or purchase these fonts.
Headings and Graphic Elements
Proxima Nova is used throughout the site and online material in headings, navigation, call-outs, and graphical elements. There are various weights that we use, including light, regular and bold depending on the application.
You can purchase a license for Proxima Nova at https://www.fonts.com/font/mark-simonson-studio/proxima-nova/set-1 or it is part of Adobe Typekit as well: https://typekit.com/fonts/proxima-nova. Proxima Nova is also one of the fonts you can include when using Google Docs, see https://support.google.com/docs/answer/189190?co=GENIE.Platform%3DDesktop&hl=en (Add Fonts to Your Font List).
If you do not have access to Proxima Nova, as an alternative you can use Bold or Light versions of Helvetica Neue, see below.
Body and main content.
Helvetica Neue is used for all main content throughout the site. Helvetica Neue (or you can use Helvetica if you do not have Helvetica Neue) is a default font on most computers and within Google Docs.
- Optima – Embedded in our logo. Instances in which we use Optima: large signage, facilities signage, event announcements, official stationery. Not meant for body text, but for headers and titles.
- Adobe Garamond – A serif typeface. Very readable, conservative yet elegant. Also standard for body text. Gives document a conservative, official look. Reserved for large, high-profile external documents, such as the Annual Report.
- Avenir Next Pro – A sans serif typeface. Friendly, easy-to-read, modern. Apple used this font for previous campaigns. Good for headers, subheads. Conveys a warm message.
*In some instances, other fonts will be used depending on the project, e.g. Performing Arts posters.