Like color and logo, typography helps maintain brand consistency.  To help ensure all our communication efforts are consistent we use a select set of typefaces.

PCC uses slightly different typefaces for digital and print.

DIGITAL

Digital fonts are primarily for web purposes. These fonts are declared in a stylesheet for the website and other web applications by default, so in most cases you won’t need to download or purchase these fonts.

Proxima Nova

Headings and Graphic Elements

ABCDEFG

HIJKLMNO

PQRSTUV

WXYZ

1234567890

Proxima Nova is used throughout the site and online material in headings, navigation, call-outs, and graphical elements.  There are various weights that we use, including light, regular and bold depending on the application.

You can purchase a license for Proxima Nova at https://www.fonts.com/font/mark-simonson-studio/proxima-nova/set-1 or it is part of Adobe Typekit as well: https://typekit.com/fonts/proxima-nova. Proxima Nova is also one of the fonts you can include when using Google Docs, see https://support.google.com/docs/answer/189190?co=GENIE.Platform%3DDesktop&hl=en (Add Fonts to Your Font List).

If you do not have access to Proxima Nova, as an alternative you can use Bold or Light versions of Helvetica Neue, see below.

Helvetica Neue

Body and main content.

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890

Helvetica Neue is used for all main content throughout the site. Helvetica Neue (or you can use Helvetica if you do not have Helvetica Neue) is a default font on most computers and within Google Docs.


PRINT

Official Typeface

  • Optima – Embedded in our logo. Instances in which we use Optima: large signage, facilities signage, event announcements, official stationery. Not meant for body text, but for headers and titles. 

Primary Typeface

  • Adobe Garamond – A serif typeface. Very readable, conservative yet elegant. Also standard for body text. Gives document a conservative, official look. Reserved for large, high-profile external documents, such as the Annual Report.
  • Avenir – A sans serif typeface. Friendly, easy-to-read, modern. Apple used this font for previous campaigns. Good for headers, subheads. Conveys a warm message.
  • Univers – Another sans serif. Very flexible font with a large family. Thin, thick, super heavy, heavy. A good utility font family. Also interchangeable with Helvetica Neue, which is  very similar.

*In some instances, other fonts will be used depending on the project, e.g. Performing Arts posters.