Besides the logo, color is one of the most important elements of brand identity. We should be able to cover up the logo and through color and design, we should still identify a piece of collateral as Pasadena City College.

There are primary, secondary and tertiary palettes. The primary colors that represent PCC are PCC Cardinal and PCC Gold.

Color varies slightly between print and digital. Below you will find the color values for each.

DIGITAL

Primary

 

PCC Cardinal // #be1e2d

 

PCC Cardinal Dark // #9c1521

 

PCC Gold // #ffcf0c

 

PCC Gold Dark // #e4af15

Secondary

 

PCC Black // #192026

 

PCC Dark Gray // #566168

 

PCC Mid Gray // #929191

 

PCC Light Gray // #c4c3c3

 

PCC Lighter Gray // #e1e1e1