The Performing and Communication Arts Division at Pasadena City College is pleased to present a Symposium designed to reframe student understanding of what it means to be a creative artist in our contemporary, creative economy.
Hosted by PCC Music Faculty Zac Matthews and Louis Lopez this series plumbs the depths of the recent changes in the music industry and looks towards the new modern music industry.
Upcoming Lectures

Past Events
October 25th, 2023
Panel Discussion with acclaimed industry professionals on Imaging the Future of Music; Creativity and Entrepreneurship.
Panel Participants
Sarah Belle Reid
Composer, Performer, Trumpet player, Modular Synthesist
Joshua Levy
Award-winning pianist, composer, arranger, producer and long-time member of touring
sensation Big Bad Voodoo Daddy
John Proulx
Recording artist, Songwriter, Singer, Pianist, Online Education Specialist
Jennifer Lucy Cook
Composer and lyricist specializing in music for the stage and screen, choral music,
and pop songwriting
Jonathan Snipes
Composer and sound designer for film and theater
Hosts
PCC Music Department Chairman Zac Matthews
Commercial Music Faculty Louis Lopez

L to R: Composer Jennifer Lucy Cook, Music Department Chairman Zac Matthews, Percussionist from the band Chicago Ramon Yslas and Future of Music star Aaron Matthews
November 1st, 2023
A conversation with Producer Pete Gonzales
Producer/Mixing Engineer (J Cole, Vince Staples, Post Malone, SZA, The Weeknd)
Host Louis Lopez had an open-ended discussion with Pete Gonzales contrasting the business
and creative sides of the music production field.
November 8th, 2023
A conversation with Voice Coach Valerie Morehouse
Voice coach to the stars (Olivia Rodrigo, Sia, Sam Smith, Britney Spears, Noah Cyrus,
Ozzy Osbourne, Joe Jonas) and author
Host Zac Matthews talked with Valerie about her fascinating path to becoming one of the Music and Hollywood’s top voice coaches and what it took to get to the next level in the industry as a performer as well as for those who work in supportive roles.
November 15th, 2023
A conversation with Bestselling Music Business Author Ari Herstand
Singer/songwriter, Best Selling Author, Creator of Ari’s Take Academy, Podcaster,
DIY Music Business Specialist
Host Zac Matthews talked with Ari Herstand who is the acclaimed author of How to Make it in the New Music Business, the textbook that is being used in PCC’s Musc 093A - Introduction to the Music Business and Entrepreneurship class. Ari gave a comprehensive view of the New Music Business, focusing on the recent vast changes in the industry and the outlook for aspiring musicians and entrepreneurs. The talk also included a Q&A where the audience had the opportunity to ask questions.